LevLane Names Account Manager to Open Atlanta Office

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Advertising agency LevLane has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.

LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com

Philly Spring Cleanup: Let the Countdown Begin!

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The Philadelphia Streets Department is joining forces with Mayor Michael Nutter in celebration of the one month countdown to the 4th Annual Philly Spring Cleanup, an event designed to raise awareness and put an end to illegal dumping and litter.

Some of Philadelphia’s top officials and community members will also be speaking at the event along with Nutter to encourage residents and organizations to “Keep Up the Sweep Up.”

“This is something that we’ve traditionally done every year,” says Holly Mantle of LevLane PR, the event’s publicist. “We want residents to know what is coming up and remind them about the cleanup in April.”

Generally, the actual spring cleanup takes place the first Saturday in April, except for last year when it conflicted with holidays.

According to Mantle, last year’s cleanup hosted over 230 project sites, disposed of 1.3 million pounds of trash, 139,540 pounds of recycling and cleaned up 50 parks and recreation centers as well as 763 neighborhood blocks.

“We also hope to see more and more people come out each year,” says Mantle. “Seeing people come out to these [events] and get energized for them is awesome.”

The countdown event takes place today, Wed., March 2, 11:30a.m.-1p.m. at the Village of Arts and Humanities on Germantown Ave. The actual Philly Spring Cleanup will take place one month from today on April 2. Visit phillyspringcleanup.com for information, locations and registration.

Why I Love The Phillies

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There is just something about that P that makes me proud. Is it the success on the field? Can’t be. ‘Cause I filled with pride long before they ever won anything. No, I love the Phillies because of their genuine give-back to the community. They absolutely GET the importance of PR in action. When Ryan Howard shows up to Hunting Park to debut a new youth baseball field, it’s not just lip service, it’s PR in action. When Jimmy Rollins gives his time and money to build computer labs in area schools, it’s no stunt. It’s genuine. Chase and Jen Utley’s commitment to animal rescue is not just a nice poster. It is from the heart. It’s the difference between PR for the sake of publicity and PR that develops public relationships. It’s also why I love the work that I do. I truly believe that business is a great driver of social change. Corporate Social Responsibility—or CSR—is an actual thing now. And that’s very cool. The Phillies were entrenched in the local community way before the CSR acronym came into play. The Phillies have crafted (and drafted) a winning ballclub, but their real success is the result of consistent, sincere community give-back. That’s why I love the Phillies. The rings are also nice.

LevLane to Represent Saul Ewing

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Law firm Saul Ewing, LLP, Phila., has named LevLane as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.

Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”

LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”

Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Penn., Md., N.J., Del., D.C., and N.Y., providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

LevLane to represent Philadelphia Technology Park

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Philadelphia Business Journal: Philadelphia Technology Park has hired a Philadelphia advertising agency to do public relations.

LevLane, a Center City agency, will also handle media relations and “reputation management,” the two parties said Monday.

Philadelphia Technology Park, which opened in September at the Philadelphia Navy Yard, is in the business of data backup for corporations in the region. Its mission is to “meet the extreme power, cooling and bandwidth demands of the latest high-density IT infrastructures.”

LevLane, a full-service marketing communications agency, has offices in Center City and West Palm, Fla. Clients include KFC/Taco Bell, Beneficial Bank, ALI-ABA, Fairmount Park Conservancy, WXPN, Philadelphia Corp. for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Center City District and the Philadelphia Streets Department and its Recycling Office.

Read more: LevLane to represent Philadelphia Technology Park | Philadelphia Business Journal

Accounts and People of Note in the Ad Industry

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New York Times Online: KFC Houston Advertising Co-op chose LevLane, Philadelphia, as its advertising agency of record. The assignment, with spending estimated at $2.5 million, had been handled by J&A Integrated Thinking, Brentwood, Tenn. LevLane also handles the accounts of seven other KFC regional co-ops.

http://www.nytimes.com/2010/11/29/business/media/29adnewsletter3.html?_r=2&nl=business&emc=atb1

News From the Advertising Industry

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New York Times Online: Philadelphia Financial selected LevLane, Philadelphia, as its first agency of record for advertising and public relations after becoming independent from its former parent, the Phoenix Companies. Spending was estimated at less than $1 million.

http://www.nytimes.com/2010/11/08/business/media/08addes.html

People in the News

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LevLane promoted Josh Lev from account manager to senior account manager, on the agency’s Kennedy Health System and Philadelphia Center City District accounts, and also working on new business. Josh joined LevLane in 2003. Also promoted was Jake Hancock from account manager to senior account manager, handling strategic planning for Beneficial Bank, Fairmount Park Conservancy, and Support Center for Child Advocates, among other accounts.

Fairmount Park Conservancy On Nightly News

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For our Fairmount Park Conservancy client, we bought the feel-good Huntington Park story to the attention of the nation with a feature segment on NBC Nightly New. Viewership topped 8 million!

Thinking Green: Poetic Cleanup

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The City of Philadelphia Recycling Office’s largest-ever anti-litter campaign consists solely of the spoken word compositions and performances of five Philly street poets, each accompanied by either congas, acoustic bass, or saxophone. The campaign is the work of advertising agency LevLane, and is part of a city-wide neighborhood improvement initiative by Mayor Michael Nutter. The poetry performances were chosen for power, not prettiness. The campaign’s ad media executions of television ads and transit posters. It also includes street poetry events, Facebook and Twitter presences, signage-designated “Litter Free School Zones,” and block-by-block community mobilization drives. Credits include CCO Bruce Lev, CD Deb Racano, Executrive AD Lori Miller, Copywriter Jerry Selber, Print Production Anna Taylor.