BACK 03.11.11 Laura Reese: LevLane Share this article: LevLane hired Laura Reese as account manager at the agency’s newly established Atlanta office. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta. From MediaPost Tags: agency, Atlanta, KFC, KFC-Atlanta, Laura Reese, LevLane, Marketing, Media, media-buying, MediaPost, New business, news, Philadelphia, Philly
08.28.25 // INDUSTRY The $3.5 Million Retirement Goal: Are We Ready? By 2065, it’s estimated that American’s will need $3.5 million in order to retire. What if I told you that by 2065, the average American will need $3.5 million to retire? It’s a number that feels almost absurd—like something plucked from a dystopian novel rather than a real financial projection. And yet, this is the reality we’re staring down––one that’s forcing us to confront some uncomfortable truths about the future of aging, financial security, and what the word “retirement” means for generations who haven’t even bought their first house yet. But more importantly, it raises a critical question: Are we […] READ MORE
08.28.24 // INDUSTRY Young Women Are Getting Richer, and Banks Need to Pay Attention Empowering a New Era: How Banks Must Adapt to the Rising Economic Power of Young Women The financial landscape is undergoing a seismic shift, with young women at the heart of this transformation. Financial institutions, especially regional and community banks, are facing the new reality that is the burgeoning economic power of Generation Z and millennial women. For smaller regional and community-focused banks, adapting their approach will be critical in this new era where young women are poised to control significant wealth. Gen Z and Millennial Women: Who Are They? Understanding Their Demographics Who exactly are these young women reshaping […] READ MORE
08.15.24 // INDUSTRY Outsmart the Giants: How Regional Banks Can Beat the Big Banks at Their Own Game with CTV Advertising What’s in Your Media Plan? If you’re one of the top financial brands, the answer to that question likely includes an eight-figure television ad spend. Television has been the cornerstone of big banks’ media campaigns for decades. But why is that? Our media landscape has drastically evolved; the decline of television has been predicted for years, with Nielsen data backing that claim. Yet, despite the headlines, TV still dominates big banks’ media mix. What could explain this? Is it corporate inertia — spend it or lose it? Is it a media plan stuck in 2015? Or is it a carefully […] READ MORE