News and blog

// INDUSTRY

The $3.5 Million Retirement Goal: Are We Ready?

By 2065, it’s estimated that American’s will need $3.5 million in order to retire. What if I told you that by 2065, the average American will need $3.5 million to retire?   It’s a number that feels almost absurd—like something plucked from a dystopian novel rather than a real financial projection. And yet, this is the reality we’re staring down––one that’s forcing us to confront some uncomfortable truths about the future of aging, financial security, and what the word “retirement” means for generations who haven’t even bought their first house yet.  But more importantly, it raises a critical question: Are we […]

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// INDUSTRY

Young Women Are Getting Richer, and Banks Need to Pay Attention

Empowering a New Era: How Banks Must Adapt to the Rising Economic Power of Young Women The financial landscape is undergoing a seismic shift, with young women at the heart of this transformation. Financial institutions, especially regional and community banks, are facing the new reality that is the burgeoning economic power of Generation Z and millennial women. For smaller regional and community-focused banks, adapting their approach will be critical in this new era where young women are poised to control significant wealth. Gen Z and Millennial Women: Who Are They? Understanding Their Demographics Who exactly are these young women reshaping […]

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// INDUSTRY

Outsmart the Giants: How Regional Banks Can Beat the Big Banks at Their Own Game with CTV Advertising

What’s in Your Media Plan? If you’re one of the top financial brands, the answer to that question likely includes an eight-figure television ad spend. Television has been the cornerstone of big banks’ media campaigns for decades. But why is that? Our media landscape has drastically evolved; the decline of television has been predicted for years, with Nielsen data backing that claim. Yet, despite the headlines, TV still dominates big banks’ media mix. What could explain this? Is it corporate inertia — spend it or lose it? Is it a media plan stuck in 2015? Or is it a carefully […]

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// INDUSTRY

Generation Z Is Desensitized to Digital Advertising: Here’s How Banks Can Still Win Them Over

Generation Z Is Desensitized to Digital Advertising: Here’s How Banks Can Still Win Them Over Generation Z represents about 20% of the U.S. population, meaning roughly 70 million Americans are between 12 and 27. However, in a recent survey by Capgemini, only 9% of financial service executives reported that they were actively targeting Gen Z customers with their current marketing strategies. Is that a missed opportunity? Considering that 84% of Gen Z plan to own their own business in the next five years, it looks to be that way. But as digital natives who grew up with smartphones and social […]

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LEVLANE AWARDS

Big wins for our clients United Concordia Dental takes home awards for TV and digital media LevLane’s work for United Concordia Dental was recently honored by two different award programs for work across two different campaigns… Check it out Capital Health wins Gold for Women’s Health TV commercial LevLane was recently honored by the Association of Marketing and Communication Professionals with a Gold Viddy Award for our TV spot… Check it out WHO LOVES YA? WE DO. see more of our work

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WHEN PHILADELPHIA RESTAURANTS NEEDED SUPPORT, WE STEPPED UP TO THE PLATE.

WHEN PHILADELPHIA RESTAURANTS NEEDED SUPPORT, WE STEPPED UP TO THE PLATE. There’s no doubt our local restaurants have taken one too many punches from the COVID-19 pandemic. That’s why we joined forces with Center City District to remind everyone the best way to support our favorite restaurants is by ordering takeout. And while it might seem like a simple thing, you’re not just putting food on your table—you’re helping restaurant workers continue to put food on theirs. The question for us was, how do you rally a city to this righteous (and delicious) cause? And the first step was research—a […]

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// INDUSTRY

Does Your Company Need A Brand Story? Absolutely.

Brand stories help the consumer to connect with your company on a deeper level Brand stories aren’t about putting the company at the center, it’s about making the consumer the hero and the company the guide Stories work on a deeper psychological level than fact-based marketing Why Your Business Needs a Brand Story Have you ever read something that connected with you? Maybe it made you laugh, think, or cry? Hit you right in the feels? About 10 years ago I read The Kite Runner by Khaled Hosseini. I still remember reading it years ago and having to put it […]

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// INDUSTRY

The Intern Experience

Here at LevLane, helping students prepare for the corporate world through our intern program is something that, as a company, we pride ourselves on. We take their contributions seriously and we welcome the many innovative and fresh ideas they bring to the table. In fact, many of our best and hardest working team members began their careers with us as interns. Colin Dame has had a similar journey and recently wrote an essay describing what his intern experience has been like with LevLane thus far. So, in his own words, and with his usual quirky spin on things, here is […]

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// PR

Who’s Loved Ya for 35 Years?

WHO’S LOVED YA FOR 35 YEARS? By Bia Foy What do you get when you combine two well-mustached men, a shared love for advertising and a desire to shake things up in the ad world? Well, if it’s 1984 then you get David Lane and Bruce Lev; you get LevLane Advertising and you get 35 years of love. Where It All Began David and Bruce met early in their careers while working at Elkman Advertising. After working together for several years, they decided they wanted to start their own agency. David and Bruce both shared a passion for digging a […]

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// INDUSTRY

The Local’s Guide To The Best Of Philadelphia

Photo: The life-changing canolli cream donut from Frangelli’s Bakery at 847 W. Ritner Street in Philadelphia.  Google the “Best spots to visit in Philadelphia,” and you will be inundated with articles, posts, reviews, and cheesesteaks, lots and lots of cheesesteaks. You’ll also notice that most of the sites are telling you to go to the same places over and over. Why not get the lowdown from those who call Philadelphia home? We’ve pounded the cobblestone in search of all the places you won’t typically read about in Trip Advisor or Yelp. Sure Vedge, Buddakan, and Vetriare fantastic, but everyone knows that. […]

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// INDUSTRY

Bruce Lev and David Lane, named “Movers and Shakers by Philly AD Club

IT’S NOT EVERY DAY THAT ONE WINS A PINNACLE AWARD. It’s also not every day that two men who launched an agency from a spare bedroom are recognized as the industry’s movers and shakers. But when they are, it’s cause for celebration and gratitude. Thanks to the Philly Ad Club, it’s also cause for a Movers and Shakers Pinnacle Award. What, exactly, are movers and shakers? According to one source, there are relatively few of them. According to another, they’re obsessive nuts. They’re also, the research says, important to hang out with. The Philadelphia Ad Club sums it up best, […]

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// ACCOUNT-SERVICE

LevLane On The Move

SO MAYBE IT’S NOT LIKE THE EARTH MOVED, BUT IN DECEMBER OF 2015, LEVLANE DID. Physically speaking, we just crossed the hall and rode up seven floors to a great new space with an open floor plan and a skyline view. But in terms of what it means for us and for our clients, it’s a big move. This relocation was the culmination of a year of positive momentum for us. We took on half a dozen significant new clients, added capabilities and new depth to our talent pool across the board. We produced major campaigns, earned prestigious awards. And loved every fast-moving minute of it. That […]

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// INDUSTRY

LevLane Wins Five Trophies from Art Directors Club of Philadelphia’s 2016 Louix Awards

The Art Directors Club of Philadelphia showed us some love and sent us home from last week’s 2016 Louix Awards with five trophies. BEST POSTER DESIGN TAKE A STAND – Support Center for Child Advocates The Support Center for Child Advocates works hand-in-hand with attorneys who serve the victims of child abuse and neglect. While the Take A Stand campaign was honored for Best Poster Design, the campaign also leveraged targeted social media outreach via LinkedIn to support the effort. BEST CORPORATE PACKAGING & BEST SELF PROMOTION WRAP IT FORWARD – LevLane Holiday Card Remember when our holiday card arrived […]

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// INDUSTRY

The Hub of the LevLane Wheel: Donna Pangione, Director of Production

Since she joined LevLane in 2010, Donna Pangione has often been referred to as the “hub” that keeps the agency’s projects in motion, from concept to completion. Here’s why:   How does your position fit into the functions of the rest of the agency? Our department brings the project to life. Whether that’s a brochure, an outdoor billboard, print advertising, t-shirts – we handle it from start to finish and deliver the final product.   What led you to LevLane? I had worked at LevLane years ago, and remembered the friendly people. I was glad to find that a lot […]

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// ACCOUNT-SERVICE

LevLane Helps Rev Up Winter Restaurant Week

Is there a restaurant your friends have been raving about and you’ve wanted to try? There is no better time to schedule that reservation than during Center City District’s Winter Restaurant Week. The event kicks off on January 18th and runs Sunday through Friday until January 30th. With more than 120 participating restaurants ranging from Italian to Japanese and from seafood to steakhouses, there are plenty of options to explore. Participating restaurants offer guests a three-course dinner for only $35 and many restaurants also offer a three-course lunch option for $20. For more than 10 years LevLane has worked with […]

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// INDUSTRY

LevLaners Show Love to Adoptions From The Heart

Each November, the walls and doorways of LevLane’s offices start to fill up with purple paper hearts – each one representing a dollar donation made to Adoptions From the Heart during National Adoption Month by a LevLane employee. Eventually, they form a sea of purple, and represent a sizable annual donation to AFTH from the LevLane staffers who donate. This annual tradition was started and is continued each year by VP, Digital Media Director Dan Hall, who’s been with LevLane for 13 years. 1. How and when did you first become aware of or get involved with Adoptions From the Heart? We became […]

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// INDUSTRY

Here’s how to get the most from your agency internship

Gina Turdo, Public Relations Major, Rowan University Class of 2015 Two-term LevLane intern offers five top tips Six months ago, I walked into LevLane as a public relations intern with little office experience, and not a clue of what to expect. For two semesters, I sat at the front desk in LevLane’s lobby greeting clients, helping them to their meetings, and feeling my heart sink when I could not match a face to the name of the colleague that the client was in to see. The frantic feeling quickly faded and my confidence grew as I began to work and […]

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// ACCOUNT-SERVICE

LevLane Wins Two PR Awards from PRSA Philly Chapter

LevLane added to its pewter collection on December 2 when the agency won two 2014 PRSA Philadelphia Pepperpot Awards. The annual Pepperpot Awards recognize the Philadelphia region’s top PR campaigns/projects and tactics as determined by a panel of out-of-state judges. This year, LevLane won for its submissions in the categories Special Events and Observances (Seven Days or More), Budget Under $15,000 and Editorial/Op-Ed Columns. For Special Events and Observances, LevLane’s winning entry highlighted the Rydal Park Lively Fall Speaker Series created for Rydal Park continuing care retirement community. This annual October series features popular media figures talking about their long […]

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// ACCOUNT-SERVICE

LevLane’s media relations and social media efforts helps Massage Envy Spas support veterans and current service members

As the agency for 15 U.S. markets of Massage Envy Spas in 11 states (representing almost 200 spas total), LevLane applied its social media and public relations forces to promote Massage Envy Spa’s annual “Massages for Military” Veterans Day event, which resulted in more than $200,000 dollars in donations to Wounded Warrior Project® (WWP) as well as hundreds of free, one-hour massage therapy and facial sessions for veterans, current military personnel and their spouses. Massage Envy Spas in the Toledo, Ohio and Southeast Michigan regions provided free, one-hour massage therapy or facial sessions to veterans, current military personnel and their […]

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// INDUSTRY

Reach your target audience without disturbing the peace

We are growing insensitive to online advertising, and recent studies reveal the challenge that advertisers face when planning and recommending online ads. According to conversion optimization company Invesp, the average Internet user is served 1,700+ banner ads per month but views only half of them. Of the ads viewed, 85% of those clicked came from a measly 8% of Internet users. What does this mean? It means that, on average, only one in a thousand ads in a campaign is ever clicked. These seem like some scary numbers for advertisers, especially as they focus more and more on digital platforms […]

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// ACCOUNT-SERVICE

LevLane is Behind Philly’s Lean Towards Green

Philadelphia is known for many things, such as its eclectic and tight-knit neighborhoods, kids splashing in Love Park’s fountain, cookouts in Fairmount Park, and, most recently, its historic curbside recycling diversion rates. No, you didn’t read that wrong. On November 13, Philadelphians converged on City Hall’s Dilworth Park for an outdoor celebration, media event, and information fair as the city recognized America Recycles Day. During the event, the Philadelphia Streets Department’s Recycling Office announced that 128,000 tons of recycled materials were collected through the city’s curbside recycling program, buildings, and public spaces in fiscal year 2014. That number is impressive, […]

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// ACCOUNT-SERVICE

Philly’s Got Moves at new Rothman Institute Ice Rink

On November 14th, Philadelphia’s newest winter attraction will be introduced: The Rothman Institute Ice Rink at Dilworth Park. In the past, Dilworth Plaza at City Hall was a dilapidated urban maze that left the Center City District (CCD) craving a fresh space that people would prioritize as a must-visit destination. In September, CCD unveiled its new $55 million park space as Dilworth Park. Now it is a centerpiece of the city, with multiple weekly activities such as concerts, movies, and festivals. As winter brings bitter cold temperatures and covers Philadelphia in a veil of snow, people tend to stay inside instead […]

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// INDUSTRY

No more confusion: Rebranding PIDC from the inside out

Since its inception in 1958, the Philadelphia Industrial Development Corporation (PIDC) has best been known for playing an integral part in the growth and development of the city’s industrial and manufacturing sectors. As the makeup of the economy changed in Philadelphia, so did PIDC. It began helping many different types of businesses in Philadelphia: from small to large, for-profit to non-profit, in every business sector. The name they had been known by was no longer reflective of their breadth of work. Their brand identity had become confused, and they looked to LevLane to help them tell their story. Conduct, Create, […]

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// ACCOUNT-SERVICE

LevLane’s Lively Speaker Series for Rydal Park deemed a hit, attracting sales prospects

LevLane’s PR and Marketing teams played a vital role creating and promoting Rydal Park’s Lively Fall Speaker Series, taking place this month in its second year. The series presents well-known local media figures from radio, television and newspapers sharing highlights from their careers, “the stories behind the story.” Jerry Blavat, Oldies music DJ and Rock and Roll Hall of Fame inductee, charmed the audience at Rydal Park. He’s pictured here with Rydal’s Sarah Jolles. The events have packed Rydal’s auditorium with prospective residents and resident ambassadors. The program was launched as an effort to draw local residents who could be […]

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// ACCOUNT-SERVICE

When Center City District wanted to re-brand Philadelphia’s newest park, it chose LevLane

It was known only as barren, uninviting and often restricted. Now, it is Center City’s lively new centerpiece around Philadelphia’s City Hall. After years of construction, Dilworth Park finally became a reality in September, attracting local workers, families and tourists to the transformed space with more improvements soon. When the Center City District needed a partner to brand and promote Dilworth Park, it chose LevLane. Another cool project for a client we’ve loved for more than 10 years. Levlane has helped promote CCD’s Restaurant Week, Lunchtime Concert Series and other special events. LevLane was excited to help Center City District position Dilworth Park […]

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// ACCOUNT-SERVICE

How LevLane helped a NJ healthcare system grow and garner national attention

LevLane Wins Three Gold Awards for NJ’s Kennedy Health Marketing Campaign At Inaugural National Ad Age/Modern Healthcare Conference Agency Honored for Best Integrated Campaign, Print and Radio Campaigns For about 10 years, LevLane has loved working with Kennedy Health System, positioning Kennedy as a leader in consumer healthcare in southern New Jersey. Over the years, Kennedy has grown with its three regional hospitals and an ever-expanding network of great primary doctors and specialty practices who together serve thousands of local residents with quality care. The latest effort has brought exciting attention at the national level for both LevLane and Kennedy Health. […]

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// ACCOUNT-SERVICE

Bringing home the ADDYs gold

Last night LevLane received four ADDYs from the Philly Ad Club’s annual ADDY Awards! Some of LevLane’s finest suited up for a night of celebration at Vie on North Broad. Other than our shiny new awards, the best part of the night was seeing the awesome opening video from Shooters Inc that features Bruce, Lori, Drake, Randy and Crystal. Be forewarned that you will never get Pharrell’s “Happy” out of your head after watching. Now onto the good stuff. Gold ADDY Award: Spirited Living for Rydal Park Category: Sales Promotion, Brochure-Four Color Bruce Lev, Chief Creative Officer Debbey Racano, SVP Creative Director Crystal […]

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// ACCOUNT-SERVICE

#SMWNYC Recap: The Future of Social Media and Content Creation

Last week, we sent our Social Media Manager Erica Nardello to the Big Apple for Social Media Week NYC. In two days of SMW sessions, expert panelists from socially savvy agencies and brands discussed continuously changing social media platforms, revolutionary content strategies, and evolving analytics. Check out Erica’s key takeaways from select sessions below and, if you were in attendance at #SMWNYC, let us know what findings you found most valuable in the comments! The Language of Social Media is Visual The internet was built on text. From search engine algorithms and queries to website and application coding, words have defined […]

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// INDUSTRY

CVS Dominates headlines by pulling cigarettes

When our PR leader Scott Tattar calls it “one of the best PR moves in recent memory,” you know it’s big. On February 5th CVS Caremark, national drugstore leader in both overall and pharmaceutical sales, announced the cessation of their cigarette sales. The company will remove all cigarettes from their 7,600 stores nationwide starting October 1st of this year. “We came to the decision that cigarettes and providing health care just don’t go together in the same setting,” said President/CEO Larry Merlo. He notes that it is “inconsistent” to sell tobacco products as a store that thrives on helping customers […]

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// ACCOUNT-SERVICE

Don’t Believe Everything You See (or Read)

Facebook and Twitter as news sources. Love it or hate it, it’s the state of social media today. Everyone is sharing articles, retweeting links and circulating information (often without checking its accuracy).  A recent example of this is a news article posted on DailyCurrant.com: Man Responsible for Olympic Ring Mishap Found Dead In Sochi. There has been a lot of buzz around this year’s winter Olympics; from toxic water and unfinished hotel rooms to the extermination of stray dogs around Sochi (but that’s a whole different blog post probably about crisis communication!). With all this negative media attention, yet another […]

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// INDUSTRY

Takeaways from the Social Media Leadership Awards #SMLA13

On December 9th and 10th, Tracy Dabakis, Erica Nardello and Eric Spector, members of our PR and Social Media team, traveled (in lots of snow!) west on Market to attend the Social Media Leadership Awards‘ Best Practices Conference. Held at the Wharton School at the University of Pennsylvania, our LevLaners learned from some of the industry’s best and most innovative about using social strategies for customer service and community creation/management, and overall best practices. Check out the top takeaways from the conference below. If you were in attendance at #SMLA13, let us know what you found most valuable in the comments below! […]

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// ACCOUNT-SERVICE

LevLane Named the 2014 Professional Service of the Year

Earlier this fall, the kind folks at the Greater Philadelphia Chamber of Commerce announced the winners of its Small Business Excellence Awards for 2014. Our advertising agency was named the 2014 Professional Service of the Year and we are set to receive this honor at the Chamber’s reception on November 20. The eleven small business honorees were chosen for their “positive impact on the region’s economy,” and, in our particular case, for the agency’s extensive work for the city’s municipal offices and organizations, including the Center City District, the Philadelphia Streets Department, the Fairmont Park Conservancy and the Philadelphia Recycling […]

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// ACCOUNT-SERVICE

A New Life For ‘UnLitter Us’

In 2010, the Philadelphia Streets Department was looking for a campaign to inspire residents to take action and rid the city of litter. We were proud to deliver the UnLitter Us campaign, but to us, it was more than a campaign; it was a movement to inspire a mindset change and motivate anti-litter behaviors. The UnLitter Us movement has been a steady presence throughout Philadelphia since its 2010 launch. In 2011, the program saw heightened visibility for the program message and strengthened partnerships in what we call the “UnLitter Us Network,” a group of involved and prominent community groups and […]

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// ACCOUNT-SERVICE

Helping Students Think Outside the Bun

When the Philadelphia and Harrisburg Taco Bell Associations wanted to bring the national message of the Taco Bell Foundation for Teens to a local level, they looked to LevLane to create a college workshop for the high school students in their market. We created a one-day workshop that provides 500 students with an opportunity to explore their higher education options and be eligible to win a scholarship, which is funded by local Taco Bell sales. This year,  the national foundation and workshop were rebranded, which meant that our local workshop had to reflect the new look and feel of “Graduate […]

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// FEATURE

Ryan Howard, Billie Jean King and Michael Vick walk into a park…

When the Fairmount Park Conservancy first dreamed up the Hunting Park Revitalization Project, it was exactly that, a dream and an ambitious one at that. But that’s the great thing about the Conservancy. They dream up the ways the City could be and the ways the City should be, and they make it a reality. The Conservancy fully believes that parks can be a catalyst for positive change in communities and the lives of those who surround them. This mission led the organization to dream up, plan, secure funding for and launch the Hunting Park Revitalization Project, a multi-million dollar, […]

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// FEATURE

Takeaways from PR News’ #digitalpr Summit

On October 16, three LevLaners took a trip up north to that “other city” for  a day of learning at PR News’ Digital PR Summit. Emily Verna, Public Relations Account Manager and Erica Nardello, Social Media Manager were joined by Scott Tattar, SVP of Public Relations and CSR to learn about social media, reputation management, SEO, measurement, and leadership. Ms. Nardello, our social media wiz-kid, recapped the summit and identified the key takeaways for the rest of us. So, without further ado, take it away Erica. Yesterday, I joined two of my fellow LevLane-rs for a little learning about social media, […]

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// INDUSTRY

PHS, Meadowbrook Farm, and Flower Show! Oh, My!

LevLane Relaunches PHS multi-brand sites. The LevLane team worked with PHS to create three beautiful and robust sites, dedicated to providing information on Gardening, Greening, and Learning. Check out the new Social Stream. It’s way cool. This is just another step in our quest to bring our clients social assets closer to their web home. PHS has totally done away with a traditional Press Room and replaced it with a pure social media stream, pulled from their blog, Facebook, Twitter, Pinterest, YouTube and Flickr feeds. Stay tuned, we feel this may be a growing trend. Hats off the Digital Team. www.phsonline.org […]

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// INDUSTRY

LevLane PR and Scott Tattar honored at PRSA Pepperpots

At the Public Relations Society of America  Philadelphia Chapter’s annual Pepperpot Awards Dinner, held December 5 in Center City Philadelphia’s Arts Ballroom, LevLane Senior VP/Dir of Public Relations & Corporate Social Responsibility Scott Tattar was presented the Society’s DeAnn White Award for Excellence in Community Service, honoring the Philadelphia PRSA member who has best utilized his or her professional and personal expertise to further community service and volunteerism. A 30-year public relations veteran, Tattar was instrumental, in 2007, in establishing LevLane’s Corporate Social Responsibility (CSR) practice, the Philadelphia region’s first. It has gone on to develop goodwill initiatives for clients […]

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// INDUSTRY

Pinterest

I open Pinterest and the first things I see are a blueberry salad, a collage of sea otters and a wedding gown. Comments read “great idea!”, “adorable!” and “my style!” I scroll down. The emphasis on hip inspiration is apparent. After browsing through the “pinboard” for five minutes, I’m not surprised to read comScore’s reports that out of over 10 million registered users, 50% are mothers and 28% have a household income of $100k+. So am I eager to make an account for myself? No—I’m not dying to “pin” photos of Leonardo DiCaprio or golden retriever puppies. Am I going […]

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// ACCOUNT-SERVICE

LevLane Scores big in 4A’s IAAS Program

Two of our brightest up and coming staffers, Cortney and Emily, completed the 4A’s Institute of Advanced Advertising Studies (IAAS) last Thursday evening, and graduated with honors. As you know, the IAAS program provides an intensive and comprehensive training environment for young, promising professionals in our industry. Cortney and Emily participated with about 25 other “students” from advertising agencies in the 4A’s Phila. council area. Cortney, along with her “agency team” partners, won the overall competition for the Hertz Rental Car account. Congratulations, Cortney. We have a proud tradition at LevLane for bringing home a winning team in this tough […]

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// FEATURE

Pepperpots: We’re Feeling Pretty Good!

The LevLane PR Team is feeling pretty good after the 2011 PRSA Pepperpot Awards last night. The team took home 3 Pepperpots and 2 Ladles!! We received Pepperpots for:1) Feature Story: the Reliance Standard By-Lined Article2) Audio Visual Programs: the BLOCS EITC How-To Guide3) Special Events & Observances: the Philly Spring Cleanup. We received Ladles for:1) Editorial & Op-Ed Columns: the BLOCS Back to School Op-Ed2) Speeches: Kathryn Ott Lovell’s Centennial Celebration Remarks Congratulations to the LevLane PR Team!

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// FEATURE

Newsroom Content Advisory

We’ve been having conversations around the LevLane office about posting content to company newsrooms without infringing on copyrights. After some internal debate and discussion with legal counsel, we’ve come up with some do’s and don’ts for posting content to company newsrooms. Whether we update your newsroom or not, we wanted to make sure we shared these best practices with you. The ideal way to post news to your newsroom is to include the title of the article, date, news outlet and a link to the full article where it originates online. You may craft your own language that explains the […]

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// ACCOUNT-SERVICE

LevLane promotes VP, Jason Rossano

Philadelphia – Advertising agency LevLane, Philadelphia, has promoted account director Jason Rossano to vice president, responsible for LevLane’s Yum! Brands accounts including regional Taco Bell​ and KFC. Rossano joined LevLane in 1998, as a media intern. LevLane president David Lane states, “In our ongoing ties with Yum! Brands, Jason is a cornerstone, deeply connected with their business and with the individuals that run it. He is numbers-oriented, with the analytical skills to recognize smart retail marketing tactics. And he is people-oriented, a leveling influence in the agency/client relationships that are essential as we keep working to put more customers in […]

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// NEWS

Pennsylvania Horticultural Society Plants Ad Account at LevLane

After a three-month review, the Pennsylvania Horticultural Society (PHS), Phila., producer of the world’s largest indoor flower show, has selected LevLane, Phila., as its first brand agency. Five other agency finalists, unnamed, were all Philadelphia-based and among the city’s very largest. The initial assignment will be an organization-wide rebranding, to be followed in 2012 with public-facing work likely to include broadcast, print, outdoor, digital and social media. Budget is undisclosed. Selection was based on a presentation of PHS rebranding strategy and of LevLane agency credentials. Senior Vice President Kate Wilhem states, “the Horticultural Society’s long and esteemed standing within the […]

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// ACCOUNT-SERVICE

LevLane Welcomes Two New Clients

Pennsylvania Horticultural Society (PHS) PHS was founded in 1827, and is said to be the oldest and largest horticultural society in America. Their mission: motivate people to improve quality of life and create a sense of community through horticulture. PHS produces and manages a variety of shows, competitions and programs, the most notable being the Philadelphia International Flower Show, held each winter at the Pennsylvania Convention Center. This year’s show attracted 265,000 visitors from around the world, and had an estimated economic impact of $61 million. LevLane has been hired as the first marketing communications agency for PHS. We will […]

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// INDUSTRY

Jomar’s new approach to discount shopping

Check out this great story from 6ABC’s Action News Team about our client, Jomar! We recently helped the local discount chain with a brand makeover, but you can still find the same great deals in-store. The Action News story will tell you about some of the wonderful treasures you can find at Jomar. The chain is now connecting with customers in fun, new ways. Check out Jomar online and visit the store’s Facebook Page and Twitter Handle. Read full story on abclocal.go.com.

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// DIGITAL

Google Maps, Twitter and SEPTA?

November, 3 2011 By Drake Newkirk Integrated Transit System or Socially conscious transit. The next big app you already have …that is of you have a Android or iDevice. We all know about google Maps for driving directions, but it amazes me how little people know about the little “Transit” button through which SEPTA intergrates with Google Maps, either through the native App or by simply visiting this URL in your phone’s browser: . See supported phones No, SEPTA isn’t the only transit system in the country who’s schedule has been tapped by Google Maps and quite frankly it’s not […]

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// INDUSTRY

Occupy This

I walk through Dilworth Plaza every morning just for a reminder of what America smells like. And let me tell you, I love the smell of America in the morning! America’s bouquet is a delicious blend of musket smoke, fireside chats and the slow burn of an overworked I-Phone 4. It is not a single smell or necessarily a familiar one. Like the odor, the brave faces of Occupy Philly defy a sole descriptor and their reasons for living a temporary life fit for Valley Forgers are not singular. But, in fact the Occupiers do share something critically important: a […]

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// NEWS

The Pennsylvania Horticultural Society Hires Advertising Agency LevLane

The Pennsylvania Horticultural Society — producer of the Philadelphia International Flower Show — has hired its first brand agency. LevLane, a Philadelphia advertising agency, was hired after a three-month review that included six agencies, LevLane said. The Flower Show, held each winter in the Pennsylvania Convention Center, attracted 265,000 visitors this year and has an annual estimated economic impact of $61 million. LevLane has been hired to for what is being called “an organization-wide rebranding,” with promotional work to be placed on broadcast, print, outdoor, digital and social media. The budget for the work was not disclosed. “They have the […]

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// INDUSTRY

A Search for Bargains Goes Social- New York Times

Decades ago, Macy’s proclaimed, “It’s smart to be thrifty.” Now, consumers who are concerned about the economy have elevated thriftiness to a lifestyle, as evidenced by everything from TV shows about “extreme couponing” to retailers that try to turn shopping into a quest for values. Costco, for instance, is known for deals, found among its general merchandise, that are available one time only. The Burlington Coat Factory retail chain has a new commercial that carries the theme “Brag about it,” encouraging customers to boast about the buys they discover at “up to 60 percent off department store prices.” Joining the […]

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// DIGITAL

Why I won’t buy the iPhone 4S (Brilliant play by Apple)

UPDATE: October 10, 2011 Told ya’ —> As iPhone 4S sets records, Apple’s legacy models show strong sales too – AppleInsider.com http://bit.ly/qtrSPu FIRST THINGS FIRST: The Big Announcement. New iPhone called the iPhone 4s. Twice as fast Advanced Voice Recognition software, Siri Better camera High definition video capability, with image stabilization Biggest Disappointment: No iPhone 5. Conclusion: Just fast and different enough to stay ahead of the pack, but far from the hype of the expected iPhone 5.   THE PLAY TO THE MIDDLE: The Big News News No One Is Talking About. 3 tiered models – Free iPhone 3G with […]

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// NEWS

LevLane Promotes Steve Lipenta As Media Manager

LevLane has promoted Steve Lipenta from media coordinator to media manager, responsible for KFC, Philadelphia Center City District and ALI-ABA, among other LevLane accounts. Lipenta joined the agency in 2008. LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC, regional Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, WXPN, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, and The Phila. Center City District, among others. www.levlane.com Philly Ad Club: http://www.phillyadclub.com/levlane-promotes-steve-lipenta-as-media-manager.html

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// NEWS

LevLane Promotes Dan Hall to VP, Group Media Director

LevLane has promoted Dan Hall from associate media director to vice president, group media director, responsible for LevLane accounts Taco Bell, Kennedy Health System, Senior Care Development and Saul Ewing. Hall rejoined LevLane in 2002 after a two year stint as online marketing manager at cdnow.com. LevLane president David Lane states, “This promotion makes official what’s already clear within the agency: Dan Hall is a leader, not just in his media work—he’s our go-to expert on new avenues like search engine marketing and mobile media—but also in developing a best practices culture throughout the department and even, crossing disciplines, in […]

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// INDUSTRY

A nun walks into an ad agency

…that was right after she marched into City Hall and then the Philadelphia Streets department, looking for the people responsible for the UnLitter Us campaign. Ok, I dramatize. Sister Anne hardly marches about, but rather strides with quiet purpose. And when I met with her, she was on a mission. The diminutive Sister Anne teaches an art class at the John Kennedy Mental Health Center on Broad Street. Every Monday, she takes the subway from her convent in West Philadelphia to her subway stop at City Hall, where she is greeted by the dramatic faces of our campaign. With close […]

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// NEWS

Jason Rossano: People On The Move

Jason Rossano Date added: October 31, 2011 Submission Type: Promotion Current employer: LevLane Current title/position: Vice President Industry: Media & Marketing Position level: Vice President Position department: Marketing Previous position: Account Director Duties/responsibilities: As vice president, Jason Rossano will be responsible for LevLane’s Yum! Brands accounts including regional Taco Bell and KFC. Rossano joined LevLane in 1998, as a media intern. Company headquarters: Philadelphia

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// NEWS

LevLane Has Promoted Dave Koromaus from Account Director to Vice President at Florida Office

LevLane promotes vice president in Florida. LevLane has promoted Dave Koromaus from account director to vice president. Koromaus opened the agency’s West Palm, Fla. office in 2001, and from there, leads work on LevLane’s KFC account in the Southeast and Southwest. LevLane president David Lane states, “From Florida to Georgia to Texas, Dave Koromaus has been a key player in our expanding relationships with KFC. His outlook is unfailingly client-centric. And he delivers: in identifying opportunities for our clients’ growth, and in generating a strong and efficient return on the millions of media dollars they invest through us.” LevLane is […]

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// CREATIVE

MINDING OUR ELDERS

LevLane has a finely honed understanding of and respect for seniors. How could we not? We’ve been talking with them one-on-one for over 20 years in order to build brands that move them…literally. From Connecticut to Chicago, we’ve picked the brains of retirees, to understand what compels them to abandon an established lifestyle and start afresh in a senior living community. Such insights have never been more precious, now that a precarious economy provides a ready-made excuse to stay put on familiar ground. So we dig – for pearls that when strewn through the creative will help turn the heads […]

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// INDUSTRY

We All Win When the Media and the Government Collaborate

On Friday, August 12, The Philadelphia Daily News introduced “Pick It Up,” the paper’s new campaign for a cleaner city. The front page story and two page spread not only made a call for action to Philadelphians to clean up their act. It did so without dissing the City’s—specifically The Street Department’s—focused efforts to fix the problem. Too many times when it comes to news reporting, it’s a gotcha mentality that drives the story. The government is wrong. The news guys are heroes for exposing the wrongs. Gotcha! Well, at least in this case, the DN joined with the Streets […]

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// INDUSTRY

Bulldog Reporter: LevLane Adds Verna as Account Coordinator

Advertising and public relations agency LevLane (www.levlane.com) in Philadelphia has hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development public relations accounts. “Entry level professionals are probably the most challenging hiring proposition for PR and ad agencies,” said Scott D. Tattar, Senior Vice President and PR Director at LevLane. “The number and quality of candidates coming out of college each year is most impressive—especially from Philadelphia-area schools like Temple, Villanova, LaSalle, St. Joe’s and Rowan. Finding the very best of the crop is something we take very, very […]

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// INDUSTRY

Business News: Advertising/PR agency LevLane Hires Account Manager

Advertising agency and public relations agency LevLane, Phila., has hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development public relations accounts. Verna is a recent graduate of St. Joseph’s University, Philadelphia, having majored in Marketing. “Entry level professionals are probably the most challenging hiring proposition for PR and ad agencies,” said Scott D. Tattar, Senior Vice President and PR Director at LevLane. “The number and quality of candidates coming out of college each year is most impressive—especially from Philadelphia-area schools like Temple, Villanova, LaSalle, St. Joe’s and Rowan. […]

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// ACCOUNT-SERVICE

dBusinessNews: Advertising Agency Adds Account Coordinator

Philadelphia – Advertising agency LevLane, Phila., has hired Kimberly Neff as account coordinator on the agency’s Senior Care Development and Philadelphia Corporation for the Aging accounts. Previously Neff was account manager at Red Tettemer, Philadelphia, on Greater Philadelphia Tourism and Marketing Corporation, and SouthEastern Pennsylvania Transit Authority (SEPTA). LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and […]

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// ACCOUNT-SERVICE

Philly Ad Club: LevLane Adds Kimberly Neff

LevLane has hired Kimberly Neff as account coordinator on the agency’s Senior Care Development and Philadelphia Corporation for the Aging accounts. Previously Neff was account manager at Red Tettemer, Philadelphia, on Greater Philadelphia Tourism and Marketing Corporation, and SouthEastern Pennsylvania Transit Authority (SEPTA). LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and The Phila. Center City District, […]

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// ACCOUNT-SERVICE

Philly Ad Club: Department Store Jomar Names LevLane AOR

Without a review, Philadelphia-based discount department store chain Jomar, Inc., has named LevLane as its first agency-of-record. In 2011, a fee-based budget will support a brand redesign, including brand I.D., store design, and social media outreach to existing customers. First new customer outreach, breaking in 2012, is themed “Retail Treasures,” and will include newspaper, online, transit, outdoor and broadcast advertising. Capitalized 2011 billings are $1.5 million. Selection was based on LevLane’s presentation of retail case studies and capabilities. Jomar vp/marketing Mark Segal states, “Going into our 45th year in business, we’re looking to build up both our online presence and […]

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// NEWS

Advertising/PR agency LevLane promotes account manager.

Philadelphia – Advertising and public relations agency LevLane, Phila., has promoted Francesca Gunning from account coordinator to account manager, leading public relations efforts on the agency’s Philadelphia Financial and Fairmount Park Conservancy accounts. Gunning joined LevLane in September 2009, after graduating with a B.A. in Communications from Villanova University, Villanova, Pa. LevLane senior vice president Scott Tattar states, “Francesca brings an exceptional mix of creative and strategic intelligence to the table, a level of contribution that you just don’t often see. For LevLane, putting those strengths into a leadership role was the obvious right move.” LevLane is a full-service marketing […]

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// NEWS

LevLane Promotes Francesca Gunning to Account Manager

LevLane promotes Gunning. Advertising and public relations agency LevLane has promoted Francesca Gunning from account coordinator to account manager, leading public relations efforts on the agency’s Philadelphia Financial and Fairmount Park Conservancy accounts. Gunning joined LevLane in September 2009, after graduating with a B.A. in Communications from Villanova University, Villanova, Pa. LevLane senior vice president Scott Tattar states, “Francesca brings an exceptional mix of creative and strategic intelligence to the table, a level of contribution that you just don’t often see. For LevLane, putting those strengths into a leadership role was the obvious right move.” LevLane is a full-service marketing […]

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// FEATURE

The Ref, The Tweet & The Lawsuit

You may have heard that NBA official Bill Spooner is suing Associated Press reporter Jon Krawczynski. You may also have heard that pretty much nobody beside Spooner seems to think he has a case. The lawsuit, which was filed against official NBA advice, is a mistake from a PR standpoint. A single tweet is quickly lost and forgotten in the churning flow of messages we read from social media every day. By filing a frivolous and frankly ridiculous lawsuit Spooner is calling attention to his ability as a referee and ensuring that his legacy will forever be “remember that guy […]

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// NEWS

Advertising agency LevLane opens Atlanta office

Philadelphia – Advertising agency LevLane, Phila., has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura. LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, […]

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// NEWS

LevLane Names Reese to Open Atlanta Office

Philadelphia-based advertising/PR agency LevLane (www.levlane.com) has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura. LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. […]

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// FEATURE

LevLane Names Account Manager to Open Atlanta Office

Advertising agency LevLane has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura. LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, […]

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// FEATURE

Philly Spring Cleanup: Let the Countdown Begin!

The Philadelphia Streets Department is joining forces with Mayor Michael Nutter in celebration of the one month countdown to the 4th Annual Philly Spring Cleanup, an event designed to raise awareness and put an end to illegal dumping and litter. Some of Philadelphia’s top officials and community members will also be speaking at the event along with Nutter to encourage residents and organizations to “Keep Up the Sweep Up.” “This is something that we’ve traditionally done every year,” says Holly Mantle of LevLane PR, the event’s publicist. “We want residents to know what is coming up and remind them about the […]

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// FEATURE

Why I Love The Phillies

There is just something about that P that makes me proud. Is it the success on the field? Can’t be. ‘Cause I filled with pride long before they ever won anything. No, I love the Phillies because of their genuine give-back to the community. They absolutely GET the importance of PR in action. When Ryan Howard shows up to Hunting Park to debut a new youth baseball field, it’s not just lip service, it’s PR in action. When Jimmy Rollins gives his time and money to build computer labs in area schools, it’s no stunt. It’s genuine. Chase and Jen […]

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// NEWS

Advertising agency LevLane wins Saul Ewing account

Philadelphia – LevLane to represent Saul Ewing. Law firm Saul Ewing, LLP, Phila., has named LevLane, Phila., as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring. Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.” LevLane senior vice president […]

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// FEATURE

LevLane to Represent Saul Ewing

Law firm Saul Ewing, LLP, Phila., has named LevLane as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring. Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.” LevLane senior vice president Scott Tattar adds, “We have our different tactics, […]

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// FEATURE

LevLane to represent Philadelphia Technology Park

Philadelphia Business Journal: Philadelphia Technology Park has hired a Philadelphia advertising agency to do public relations. LevLane, a Center City agency, will also handle media relations and “reputation management,” the two parties said Monday. Philadelphia Technology Park, which opened in September at the Philadelphia Navy Yard, is in the business of data backup for corporations in the region. Its mission is to “meet the extreme power, cooling and bandwidth demands of the latest high-density IT infrastructures.” LevLane, a full-service marketing communications agency, has offices in Center City and West Palm, Fla. Clients include KFC/Taco Bell, Beneficial Bank, ALI-ABA, Fairmount Park […]

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// NEWS

Advertising agency LevLane promotes account manager

dBusinessNews: Advertising agency LevLane, Phila., has promoted Christina Domenico from account coordinator to account manager, leading day-to-day operations on the agency’s Beneficial Bank, Philadelphia Recycling Office, and Kennedy Health Systems accounts. Domenico joined LevLane in June 2009, after graduating with a B.A. in Communications from the University of Pennsylvania. LevLane senior vice president/director of client services Sarah Lenhard states, “With her insatiable curiosity and inexhaustible energy, Christina is always quick to size up client needs and opportunities. We call her Slugger, but maybe that has more to do with a couple key at bats this summer for our softball team.” […]

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// NEWS

LevLane Wins KFC-Houston Account

Philly Ad Club: After a one-month review, the KFC-Houston Advertising Co-op, Houston, has named LevLane as its advertising agency of record. Other review particpants were DGWB, Santa Ana, CA, and the incumbent, J&A Integrated Thinking, Brentwood, Tenn. A budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first programs due to launch in January. Selection was based on a strategic sales-building plan. KFC-Houston Advertising Co-op president Ali Kamal states, “LevLane presented a roadmap that was both thorough, and most importantly, appropriate for this highly competitive DMA. Church’s, Chick-fil-A, and Popeyes are all strong presences […]

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LevLane’s David Lane Named to Wildlife Council

David Lane, president and co-founder of LevLane and board chair of environmental organization PennFuture, Harrisburg, PA, was recently chosen as Pennsylvania’s one delegate to the National Wildlife Foundation’s annual affiliates council, representing PennFuture. The National Wildlife Foundation affiliates council is charged with electing key members of NWF’s leadership and setting the organization’s conservation policy priorities. Under Lane’s leadership, PennFuture was named the sole Pennsylvania affiliate of the National Wildlife Foundation. Lane is a longtime NWF member, and was recently re-elected as PennFuture board chair. levlane.com

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// NEWS

LevLane Assigned Atlanta KFC Advertising Account

After a one-month internal review, the Atlanta KFC Advertising Co-op has named LevLane as its first agency of record since the co-op’s formation in 2002. All review participants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC-local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and outdoor, with first promotions due to break in January. The Atlanta KFC Advertising Co-op includes ten members in the Atlanta DMA. LevLane already manages six other KFC regional co-op accounts, in VT, MA, NY, PA and FL. Chris Ponzio is LevLane’s vp, […]

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// NEWS

Accounts on the Move: Philadelphia Financial

MediaPost News: Philadelphia Financial selected LevLane as its first advertising and public relations agency of record. A budget of under $1 million will go to b2b print and digital advertising, collateral, events, Web site design and public relations. First work, targeting private bankers, wealth managers and private placement insurance brokers, will break in November. http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-11-8&art_type=21

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// NEWS

LevLane Named AOR for Philadelphia Financial

Philly Ad Club: After a two-month review, Philadelphia Financial has selected LevLane as its first advertising and public relations agency of record. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November. Philadelphia Financial executive vice president chief marketing officer John Fischer states, “Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong […]

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// NEWS

Advertising/PR agency LevLane named AOR for Philadelphia Financial

dBusiness News: After a two-month review, Philadelphia Financial has selected LevLane, both of Phila., as its first advertising and public relations agency of record. Other review finalist was K2 Communications, Doylestown, Pa. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November. Philadelphia Financial executive vice president & chief marketing officer John Fischer states, “Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message […]

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// FEATURE

Thinking Green: Poetic Cleanup

The City of Philadelphia Recycling Office’s largest-ever anti-litter campaign consists solely of the spoken word compositions and performances of five Philly street poets, each accompanied by either congas, acoustic bass, or saxophone. The campaign is the work of advertising agency LevLane, and is part of a city-wide neighborhood improvement initiative by Mayor Michael Nutter. The poetry performances were chosen for power, not prettiness. The campaign’s ad media executions of television ads and transit posters. It also includes street poetry events, Facebook and Twitter presences, signage-designated “Litter Free School Zones,” and block-by-block community mobilization drives. Credits include CCO Bruce Lev, CD Deb […]

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// NEWS

Advertising agency LevLane assigned Atlanta KFC advertising account

dBusiness News: After a one-month internal review, the Atlanta KFC Advertising Co-op, Atlanta, has named LevLane, Phila., as its first agency of record since the co-op’s formation in 2002. All review particpants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and Outdoor, with first promotions due to break in January. Selection was based on a strategic sales-building plan. Atlanta KFC Advertising Co-op president Bill Byrd states, “LevLane demonstrated a solid understanding of what it takes to drive fast food sales, and […]

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// NEWS

Atlanta KFC co-op picks first ad agency

Atlanta Business Chronicle: The Atlanta KFC Advertising Co-op, has named LevLane of Philadelphia as its first agency of record since the co-op formed in 2002. The Atlanta KFC Advertising Co-op, which will have a $2.5 million budget in 2011, includes 10 members in the metro Atlanta market. LevLane manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla. The first ads for the new campaign, which will include TV, radio, digital, print, and outdoor, are expected to begin in January. http://www.bizjournals.com/atlanta/stories/2010/09/20/daily10.html  

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// NEWS

LevLane’s David Lane Named To National Wildlife Foundation’s Affiliates Council.

Philadelphia – David Lane, president and co-founder of advertising agency LevLane, Phila., and board chair of environmental organization PennFuture, Harrisburg, Pa., was recently chosen as Pennsylvania’s one delegate to the National Wildlife Foundation’s annual affiliates council, representing PennFuture. The National Wildlife Foundation affiliates council is charged with electing key members of NWF’s leadership and setting the organization’s conservation policy priorities. Under Lane’s leadership, commencing in May, 2009, PennFuture was named the sole Pennsylvania affiliate of the National Wildlife Foundation. Lane is a longtime NWF member, and was recently re-elected as PennFuture board chair. About David Lane Over his 36-year marketing career, David Lane […]

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// CREATIVE

At Your Disposal

April 26, 2010 By Amanda Smith-Teutsch City of Philadelphia uses street poets to convey anti-littering campaign Instead of preaching on the wickedness of littering, leaders in the city of Philadelphia think they´ve hit on a new way to get people to think twice about tossing cigarette butts and soda bottles out the car window. “Our challenge was to raise awareness of the city´s litter problem at the street level to effect change,” said Scott Tattar, of LevLane, the advertising firm conducting the anti-littering campaign for the city. The campaign´s organizers started with a series of focus groups to see what […]

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