MediaPost News: LevLane promoted Christina Domenico from account coordinator to account manager.
YOU MAY ALSO LIKE...
// INDUSTRY
Why Healthcare Brands That Treat Organic Social Media as a Sales Channel Are Losing, and What the Best Ones Do Instead
By Kevin Dunn, SVP, Client Services and Strategy · Grace Gosnear, Social Media Manager, LevLane · Liz Weir, SVP, Content, Social Media & PR, LevLane The pharma and healthcare industry is sitting on one of the most powerful, most underutilized storytelling opportunities in modern marketing, and most brands are blowing it. The pharmaceutical and healthcare social media market is projected to grow from, $14.7 billion in 2025 to $52.1 billion by 2035, a 13.5% annual growth rate, and brands are pouring money into it like never before. Scroll through the social feeds of most healthcare brands today, and you’ll find […]
// INDUSTRY
Good Campaigns Just Find the Problems Faster
On leaky buckets, systems thinking, and where campaigns actually go wrong Good Campaigns Just Find the Problems Faster On leaky buckets, systems thinking, and where campaigns actually go wrong Systems thinking is something I’d already been doing for years before I knew there was a name for it. Document the workflow (however messy it may be), find the one spot where it’s breaking, fix that spot, watch what happens, and then repeat the process. Peter Senge gets credit for coining the term systems thinking in his book “The Fifth Discipline.” And the concept is a simple but powerful one. It […]
// INDUSTRY
What Senior Living Marketing Can Learn from College Admissions
By Liz Weir Colleges Figured Out Personalized Recruiting Decades Ago. Senior Living Is Still Catching Up. I have a unique vantage point when it comes to thinking about senior living marketing. Prior to my current role in the agency world, I spent a good portion of my career working in and around higher education marketing. Currently I’m simultaneously the mother of a rising college sophomore, a soon-to-be college freshman, and a rising high school junior. That means college marketing has been a near-constant presence in my professional and personal life for as long as I can remember. And the more […]