MediaPost News: LevLane promoted Christina Domenico from account coordinator to account manager.
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The $3.5 Million Retirement Goal: Are We Ready?
By 2065, it’s estimated that American’s will need $3.5 million in order to retire. What if I told you that by 2065, the average American will need $3.5 million to retire? It’s a number that feels almost absurd—like something plucked from a dystopian novel rather than a real financial projection. And yet, this is the reality we’re staring down––one that’s forcing us to confront some uncomfortable truths about the future of aging, financial security, and what the word “retirement” means for generations who haven’t even bought their first house yet. But more importantly, it raises a critical question: Are we […]
// INDUSTRY
Young Women Are Getting Richer, and Banks Need to Pay Attention
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Outsmart the Giants: How Regional Banks Can Beat the Big Banks at Their Own Game with CTV Advertising
What’s in Your Media Plan? If you’re one of the top financial brands, the answer to that question likely includes an eight-figure television ad spend. Television has been the cornerstone of big banks’ media campaigns for decades. But why is that? Our media landscape has drastically evolved; the decline of television has been predicted for years, with Nielsen data backing that claim. Yet, despite the headlines, TV still dominates big banks’ media mix. What could explain this? Is it corporate inertia — spend it or lose it? Is it a media plan stuck in 2015? Or is it a carefully […]