LevLane Names Account Manager to Open Atlanta Office

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Advertising agency LevLane has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.

LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com

Philly Spring Cleanup: Let the Countdown Begin!

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The Philadelphia Streets Department is joining forces with Mayor Michael Nutter in celebration of the one month countdown to the 4th Annual Philly Spring Cleanup, an event designed to raise awareness and put an end to illegal dumping and litter.

Some of Philadelphia’s top officials and community members will also be speaking at the event along with Nutter to encourage residents and organizations to “Keep Up the Sweep Up.”

“This is something that we’ve traditionally done every year,” says Holly Mantle of LevLane PR, the event’s publicist. “We want residents to know what is coming up and remind them about the cleanup in April.”

Generally, the actual spring cleanup takes place the first Saturday in April, except for last year when it conflicted with holidays.

According to Mantle, last year’s cleanup hosted over 230 project sites, disposed of 1.3 million pounds of trash, 139,540 pounds of recycling and cleaned up 50 parks and recreation centers as well as 763 neighborhood blocks.

“We also hope to see more and more people come out each year,” says Mantle. “Seeing people come out to these [events] and get energized for them is awesome.”

The countdown event takes place today, Wed., March 2, 11:30a.m.-1p.m. at the Village of Arts and Humanities on Germantown Ave. The actual Philly Spring Cleanup will take place one month from today on April 2. Visit phillyspringcleanup.com for information, locations and registration.

Why I Love The Phillies

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There is just something about that P that makes me proud. Is it the success on the field? Can’t be. ‘Cause I filled with pride long before they ever won anything. No, I love the Phillies because of their genuine give-back to the community. They absolutely GET the importance of PR in action. When Ryan Howard shows up to Hunting Park to debut a new youth baseball field, it’s not just lip service, it’s PR in action. When Jimmy Rollins gives his time and money to build computer labs in area schools, it’s no stunt. It’s genuine. Chase and Jen Utley’s commitment to animal rescue is not just a nice poster. It is from the heart. It’s the difference between PR for the sake of publicity and PR that develops public relationships. It’s also why I love the work that I do. I truly believe that business is a great driver of social change. Corporate Social Responsibility—or CSR—is an actual thing now. And that’s very cool. The Phillies were entrenched in the local community way before the CSR acronym came into play. The Phillies have crafted (and drafted) a winning ballclub, but their real success is the result of consistent, sincere community give-back. That’s why I love the Phillies. The rings are also nice.

Advertising agency LevLane wins Saul Ewing account

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Philadelphia – LevLane to represent Saul Ewing. Law firm Saul Ewing, LLP, Phila., has named LevLane, Phila., as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.

Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”

LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”

Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Philadelphia, Harrisburg and Chesterbrook, Penn., Baltimore, Md., Newark and Princeton, N.J., Wilmington Del., D.C., and New York City, providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors. Saul Ewing LLP also serves startups, nonprofits, educational institutions, and individuals. www.saul.com

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

LevLane to Represent Saul Ewing

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Law firm Saul Ewing, LLP, Phila., has named LevLane as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.

Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”

LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”

Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Penn., Md., N.J., Del., D.C., and N.Y., providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

LevLane to represent Philadelphia Technology Park

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Philadelphia Business Journal: Philadelphia Technology Park has hired a Philadelphia advertising agency to do public relations.

LevLane, a Center City agency, will also handle media relations and “reputation management,” the two parties said Monday.

Philadelphia Technology Park, which opened in September at the Philadelphia Navy Yard, is in the business of data backup for corporations in the region. Its mission is to “meet the extreme power, cooling and bandwidth demands of the latest high-density IT infrastructures.”

LevLane, a full-service marketing communications agency, has offices in Center City and West Palm, Fla. Clients include KFC/Taco Bell, Beneficial Bank, ALI-ABA, Fairmount Park Conservancy, WXPN, Philadelphia Corp. for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Center City District and the Philadelphia Streets Department and its Recycling Office.

Read more: LevLane to represent Philadelphia Technology Park | Philadelphia Business Journal

Advertising agency LevLane promotes account manager

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dBusinessNews: Advertising agency LevLane, Phila., has promoted Christina Domenico from account coordinator to account manager, leading day-to-day operations on the agency’s Beneficial Bank, Philadelphia Recycling Office, and Kennedy Health Systems accounts. Domenico joined LevLane in June 2009, after graduating with a B.A. in Communications from the University of Pennsylvania.

LevLane senior vice president/director of client services Sarah Lenhard states, “With her insatiable curiosity and inexhaustible energy, Christina is always quick to size up client needs and opportunities. We call her Slugger, but maybe that has more to do with a couple key at bats this summer for our softball team.”

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com

http://www.dbusinessnews.com/shownews.php?articletitle=Advertising%20agency%20LevLane%20promotes%20account%20manager.&newsid=223970&type_news=latest&s=sbcn

People on the Move

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MediaPost News: LevLane promoted Christina Domenico from account coordinator to account manager.

LevLane Wins KFC-Houston Account

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Philly Ad Club: After a one-month review, the KFC-Houston Advertising Co-op, Houston, has named LevLane as its advertising agency of record. Other review particpants were DGWB, Santa Ana, CA, and the incumbent, J&A Integrated Thinking, Brentwood, Tenn. A budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first programs due to launch in January.

Selection was based on a strategic sales-building plan. KFC-Houston Advertising Co-op president Ali Kamal states, “LevLane presented a roadmap that was both thorough, and most importantly, appropriate for this highly competitive DMA. Church’s, Chick-fil-A, and Popeyes are all strong presences here. It is not an easy environment.”

LevLane sr. vp, account director Chris Ponzio adds, “LevLane has a 25-year track record of building KFC?sales. We look forward to extending that record in one of the most crowded chicken/quick service marketplaces in the country.”

The KFC?Houston Advertising Co-op includes fourteen members in the Houston DMA. LevLane already manages seven other KFC?regional co-op accounts, located in Vt., Mass., N.Y., Penn., Ga. and Fla., and representing in total over 400 restaurants in five of the nation’s top ten DMAs.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com