Three regional healthcare superstars: Rothman Institute, Wills Eye Hospital, and Jefferson. One mission: to tackle concussion from all sides. The challenge? When they needed a brand big enough to hold their combined powerhouse of expertise, they turned to us.
To announce the new Jefferson Comprehensive Concussion Center, we built a new brand from the ground up. It started with an eye-catching new logo, and expanded across multiple mediums: print, outdoor, digital, on-site signage, and radio. We equipped them with a clean, bold brand to make sure they could focus their energy on the really important work of leading the field in concussion treatment and research.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107