Without a review, Philadelphia-based discount department store chain Jomar, Inc., has named LevLane as its first agency-of-record. In 2011, a fee-based budget will support a brand redesign, including brand I.D., store design, and social media outreach to existing customers. First new customer outreach, breaking in 2012, is themed “Retail Treasures,” and will include newspaper, online, transit, outdoor and broadcast advertising. Capitalized 2011 billings are $1.5 million.

Selection was based on LevLane’s presentation of retail case studies and capabilities. Jomar vp/marketing Mark Segal states, “Going into our 45th year in business, we’re looking to build up both our online presence and our Philly-area market share, especially within a younger demographic. LevLane’s retail experience, and their connectedness to everything Philly, will play a key role in Jomar’s business development plan.”

LevLane account mgr. Josh Lev adds, “Jomar represents a great opportunity for us to expand into a new segment of our retail-oriented practice. The tools are the same, whether you’re driving sales in home goods or fast food, but the consumer mindset is different:?food is an impulse buy; apparel is comparison shopping. We look forward to refocusing our proven retail methodology.”

Jomar is a discount department store chain, selling men’s, women’s, and children’s clothing and shoes, as well as jewelry, fabrics, accessories and home goods. Jomar stores are found in six Philadelphia and suburban Philadelphia locations. www.jomarstores.com

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional Jomar, KFC/Taco Bell, Beneficial Bank, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and The Phila. Center City District, among others. www.levlane.com

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