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Helping Students Think Outside the Bun

October 30, 2013/in Account Service, Agency, Digital, Feature, Media, News, PR/by Webmaster

When the Philadelphia and Harrisburg Taco Bell Associations wanted to bring the national message of the Taco Bell Foundation for Teens to a local level, they looked to LevLane to create a college workshop for the high school students in their market. We created a one-day workshop that provides 500 students with an opportunity to explore their higher education options and be eligible to win a scholarship, which is funded by local Taco Bell sales.

This year, the national foundation and workshop were rebranded, which meant that our local workshop had to reflect the new look and feel of “Graduate For Mas“. Our interactive team rebuilt the previous Taco Bell Philly Workshop website from the ground up, incorporating the new elements of the campaign to our local workshop.

The homepage pulled tweets using the national #grad4mas and local #tbphillyworkshop into a social stream, and featured an interactive calendar of important dates and deadlines. The new website also hosted registration forms for students, high school counselors and higher education exhibitors, streamlining the process for everyone.

After the website was up an running, our PR department and Account Managers planned the 2013 Taco Bell Greater Philadelphia College Workshop from start to finish, meaning we invited thousands of high school students, secured 50 college exhibitors, selected Solomon Jones as the keynote speaker, booked the West Powelton Steppers as workshop entertainment, invited Mayor Nutter to attend and address the student attendees, planned the workshop sessions with the Philadelphia Futures, and provided day-of event management, just to name a few.

Live Mas.

PHS, Meadowbrook Farm, and Flower Show! Oh, My!

February 8, 2013/in Agency, Digital, Feature, Posts by LevLane's Drake Newkirk, Tech/by LEVLANE ADVERTISING

LevLane Relaunches PHS multi-brand sites.

The LevLane team worked with PHS to create three beautiful and robust sites, dedicated to providing information on Gardening, Greening, and Learning.

Check out the new Social Stream. It’s way cool. This is just another step in our quest to bring our clients social assets closer to their web home. PHS has totally done away with a traditional Press Room and replaced it with a pure social media stream, pulled from their blog, Facebook, Twitter, Pinterest, YouTube and Flickr feeds. Stay tuned, we feel this may be a growing trend.

Hats off the Digital Team.

www.phsonline.org	www.meadowbrookfarm.org
www.theflowershow.com	The PHS Social Stream

LevLane PR and Scott Tattar honored at PRSA Pepperpots

December 7, 2012/in Agency, Feature, News, PR/by Webmaster

At the Public Relations Society of America Philadelphia Chapter’s annual Pepperpot Awards Dinner, held December 5 in Center City Philadelphia’s Arts Ballroom, LevLane Senior VP/Dir of Public Relations & Corporate Social Responsibility Scott Tattar was presented the Society’s DeAnn White Award for Excellence in Community Service, honoring the Philadelphia PRSA member who has best utilized his or her professional and personal expertise to further community service and volunteerism.

A 30-year public relations veteran, Tattar was instrumental, in 2007, in establishing LevLane’s Corporate Social Responsibility (CSR) practice, the Philadelphia region’s first. It has gone on to develop goodwill initiatives for clients including the Philadelphia Streets Dept., Taco Bell, the Fairmount Park Conservancy and others. Tattar is also a regular lecturer on the topic of CSR at Temple University and at the 4A’s Institute for Advanced Studies.

The PR team also walked away with two Pepperpot awards for their work with clients Beneficial Bank and the Fairmount Park Conservancy. The team received the Pepperpot in the Public Service category for the Beneficial School Challenge and the Pepperpot in the Development or Fundraising category for Fairmount Park Conservancy’s Hunting Park Revitalization Project.

Pinterest

July 26, 2012/in Agency, Feature, News, PR/by LEVLANE ADVERTISING

I open Pinterest and the first things I see are a blueberry salad, a collage of sea otters and a wedding gown. Comments read “great idea!”, “adorable!” and “my style!” I scroll down. The emphasis on hip inspiration is apparent.

After browsing through the “pinboard” for five minutes, I’m not surprised to read comScore’s reports that out of over 10 million registered users, 50% are mothers and 28% have a household income of $100k+. So am I eager to make an account for myself? No—I’m not dying to “pin” photos of Leonardo DiCaprio or golden retriever puppies. Am I going to totally ignore Pinterest? Absolutely not.

Pinterest is the fastest growing social media site. It’s a great way to draw attention to your business, especially if you have a female demographic.
The trick is figuring out how to use Pinterest as a marketing tool. Whole Foods seems to have the right idea. After creating their brand account in July 2011, the organic grocery store has gained over 50,000 followers. Images on the Whole Foods Pinterest page speak to the values of the company. With boards for dinner recipes, fitness inspiration and recycling ideas, they’ve built up a brand image and gained loyalty from trendy moms everywhere.

They say, “A picture is worth a thousand words.” This rings especially true to brands looking to connect emotionally with the consumer. Text posts on Facebook and Twitter are about selling products. But images on the simple boards of Pinterest let businesses create a connection.

After all, Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting.” Text posts get you some one-time purchasers, but images get you brand enthusiasts.

LL Receives a Nice Recognition from the 4A’s!

June 22, 2012/in Agency, Feature, News/by LEVLANE ADVERTISING

LevLane recently received a wonderful recognition from the American Association of Advertising Agencies (4A’s)- we’re celebrating 25 years of membership with the organization- and they sent us a beautiful plaque. We like it so much, we just had to take a picture. The 4A’s has been a great resource to us and we’re happy to celebrate this milestone!

LevLane Scores big in 4A’s IAAS Program

April 16, 2012/in Account Service, Agency, Feature, News, PR, The David In LevLane/by LEVLANE ADVERTISING

Two of our brightest up and coming staffers, Cortney and Emily, completed the 4A’s Institute of Advanced Advertising Studies (IAAS) last Thursday evening, and graduated with honors. As you know, the IAAS program provides an intensive and comprehensive training environment for young, promising professionals in our industry. Cortney and Emily participated with about 25 other “students” from advertising agencies in the 4A’s Phila. council area.

Cortney, along with her “agency team” partners, won the overall competition for the Hertz Rental Car account. Congratulations, Cortney. We have a proud tradition at LevLane for bringing home a winning team in this tough competition. Thanks so much for keeping the streak alive.

Now a shout-out to Emily. Although not on the winning agency team, Emily had a big winning idea. Emily was singled out at the graduation, by the Hertz client, for her fabulous suggestion of a public relations program which Hertz says it will consider implementing. Wow! Congratulation, Emily.

Also, a big thank you to Drake, Scott, and Lori for participating in the program and contributing their outstanding mentoring skills.

Thanks to all of you who make this 4A’s program possible, and a final congratulations to Cortney and Emily for considerable extracurricular hours and a ton of hard work.

David

GPIC Picks LevLane

January 27, 2012/in Account Service, Agency, News/by LEVLANE ADVERTISING

GPIC Picks LevLane as AOR
http://www.phillyadclub.com/gpic-picks-levlane-as-aor.html

Brand identity on the way for Phila. Energy Innovation Hub

January 10, 2012/in Account Service, Agency, News/by LEVLANE ADVERTISING

Brand identity on the way for Phila. Energy Innovation Hub
Philadelphia Business Journal
Tuesday, January 10, 2012
http://www.bizjournals.com/philadelphia/news/2012/01/10/brand-identity-on-the-way-for-phila.html

LevLane Welcomes Two New Clients

November 8, 2011/in Account Service, Agency, Feature, News/by LEVLANE ADVERTISING

Pennsylvania Horticultural Society (PHS)

PHS was founded in 1827, and is said to be the oldest and largest horticultural society in America. Their mission: motivate people to improve quality of life and create a sense of community through horticulture. PHS produces and manages a variety of shows, competitions and programs, the most notable being the Philadelphia International Flower Show, held each winter at the Pennsylvania Convention Center. This year’s show attracted 265,000 visitors from around the world, and had an estimated economic impact of $61 million.

LevLane has been hired as the first marketing communications agency for PHS. We will lead an organization-wide rebranding effort, examine their concepts and programs, and recommend ways to expand their regional footprint via promotion and media.

The Greater Philadelphia Innovation Cluster (GPIC) for Energy Efficient Buildings

GPIC is a consortium of academic institutions, federal laboratories, global industry partners, regional economic development agencies and other stakeholders that joined forces to secure federal and state funding, and to establish an Energy Innovation Hub at the Philadelphia Navy Yard. The funding will help foster national energy independence and create quality jobs for the region.

The goals of GPIC are to transform the building retrofit industry from serial fragmentation to integrated systems; to improve design tools, building systems, public policies, market incentives and workforce skills needed to achieve a 50 percent reduction in energy use in buildings; and to stimulate private investment and quality job creation in Greater Philadelphia and beyond.

LevLane has been retained to help address organizational identity issues, including the GPIC name, logo, and other branding considerations.

Jomar’s new approach to discount shopping

November 8, 2011/in Agency, Creative, Digital, Feature, Media, News, PR, Tech/by Webmaster

Check out this great story from 6ABC’s Action News Team about our client, Jomar! We recently helped the local discount chain with a brand makeover, but you can still find the same great deals in-store. The Action News story will tell you about some of the wonderful treasures you can find at Jomar. The chain is now connecting with customers in fun, new ways. Check out Jomar online and visit the store’s Facebook Page and Twitter Handle.

Read full story on abclocal.go.com.