Advertising/PR agency LevLane promotes account manager.

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Philadelphia – Advertising and public relations agency LevLane, Phila., has promoted Francesca Gunning from account coordinator to account manager, leading public relations efforts on the agency’s Philadelphia Financial and Fairmount Park Conservancy accounts. Gunning joined LevLane in September 2009, after graduating with a B.A. in Communications from Villanova University, Villanova, Pa.

LevLane senior vice president Scott Tattar states, “Francesca brings an exceptional mix of creative and strategic intelligence to the table, a level of contribution that you just don’t often see. For LevLane, putting those strengths into a leadership role was the obvious right move.”

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Philadelphia Financial, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com

http://advertising-pr.dbusinessnews.com/shownews.php?articletitle=Advertising/PR%20agency%20LevLane%20promotes%20account%20manager.&newsid=232475&type_news=latest&s=sbcn

The Ref, The Tweet & The Lawsuit

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You may have heard that NBA official Bill Spooner is suing Associated Press reporter Jon Krawczynski. You may also have heard that pretty much nobody beside Spooner seems to think he has a case.

The lawsuit, which was filed against official NBA advice, is a mistake from a PR standpoint. A single tweet is quickly lost and forgotten in the churning flow of messages we read from social media every day. By filing a frivolous and frankly ridiculous lawsuit Spooner is calling attention to his ability as a referee and ensuring that his legacy will forever be “remember that guy who sued over a tweet?”

Spooner’s case illustrates an all too common phenomenon in social media – when the twitterverse turns against you, the worst thing you can do is overreact. Brands are learning this lesson, too – Aflac and Chrysler’s recent social media flubs dominated the press coverage, distracting the consumer away from the brand. So how does a company restore its good name?

Here are some ways to brave a Social Media Disaster:

An ounce of prevention: Give your employees and social media representatives some clear and simple guidelines for engaging in social media and be upfront about the consequences. Make sure they know what you consider “on the record” and what their responsibilities are.

Don’t overreact: The last thing you need when your brand has made the news for a social media misstep is to prolong the story by creating controversy with your reaction. Assess the situation, react appropriately, and be transparent. Don’t let a kneejerk reaction create more negative news.

React with something positive: The worst news for a brand is no news. You may have made the news with negative press, but now you have the public’s attention. Use it to gain exposure for the things you’re doing well.

Social media is still in its infancy and the legal and ethical implications are still in flux. Despite that, social media is ultimately a benefit to brands. It allows your brand to engage more personally with consumers and to form a lasting affinity.

 http://sportsillustrated.cnn.com/2011/basketball/nba/03/15/nba.referee.twitter.lawsuit.ap/index.html#ixzz1Gm8OwPo9

http://www.nytimes.com/2011/03/16/business/media/16adco.html?src=bus

Laura Reese: LevLane

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LevLane hired Laura Reese as account manager at the agency’s newly established Atlanta office. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta.

From MediaPost

Advertising agency LevLane opens Atlanta office

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Philadelphia – Advertising agency LevLane, Phila., has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.

LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com

From dBusiness News

LevLane Names Reese to Open Atlanta Office

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Philadelphia-based advertising/PR agency LevLane (www.levlane.com) has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.

LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”

This article is from the Bulldog Reporter