Previously, the GenPath Diagnostics website had two pathways: Women’s Health and Oncology. There was no clear delineation between user groups, and it was difficult to find important information. They were in need of a redesigned website that was easy to navigate for patients and families as well as HCPs. GenPath Diagnostics also has three different divisions—Oncology, Women’s Health, and Urology—which needed to be taken into account when redeveloping the website. In collaboration with the creative team, a well-thought-out site was designed and developed to accommodate all three divisions as well as patients, families, and HCPs. Each division is represented with a different color throughout the site, which includes updated images to incorporate all patient types.