NEWCLEUS Financial is one of those great stories where you get to recast an existing company with a compelling new brand platform, top to bottom. Now the idea of a company selling Bank-Owned Life Insurance may sound a bit boring to most. But it wasn’t for us. And digging deeper to find compelling truths is the part of our job we love. In NEWCLEUS, we found a killer challenger brand itching to command the spotlight. What do you do in a staid category of competitors selling the same old, same old bank insurance programs for years? Introduce the sophistication of a new company built upon an innovative way of thinking built on them being the hub of experts.  That specialized collection of talent who bring a fresh perspective and unique solution became the foundation for everything, including the name.