Join the Fight for a cleaner, greener Philly.

To support the mayor’s vision of a cleaner, greener Philadelphia, we created the “Join the Fight” campaign – a bold call to action for residents to step up and get recycling.

Instead of lecturing, the campaign rallied people with pride and purpose, emphasizing that recycling is a shared mission. We then enlisted one of the city’s most visible and beloved sons to help spread our message –that we can all do our part to make Philly cleaner and greener.