Brand & Visual Identity
For Ormsby Senior Living, we created the brand from the ground up – naming, visuals, and every touchpoint. Bold like its namesake, General Ormsby McKnight Mitchel, the identity is modern, approachable, and full of local pride, reflecting a vibrant community where care and a pioneering spirit come together.
THE ORMSBY NAME
We get our inspiration from the namesake of Ft. Mitchell, KY — Major General Ormsby McKnight Mitchel — a man of many titles, including astronomer, attorney, orator, professor and Major General of the Union Army in the American Civil War.
Above all, he was a genuine Kentucky gentleman. He truly looked at the world in a way that was uniquely his own. In fact, he looked beyond our world and published the country’s first magazine dedicated to astronomy, earning himself the nickname “Old Stars” in the process.
Ormsby Mitchel’s name will be our North Star, authentically rooting us to the region while inspiring a dedication to discovery and an endless pursuit of what’s possible in the place so many will come to call home.
