Good oral health is good business.

We developed a multi-year, multi-market campaign to highlight the connection between oral health and workplace productivity. Targeting small business owners, HR managers, and employee benefits decision-makers, the campaign also created a “halo effect” with brokers, who play a key role in connecting UCD to small employers.

Through TV, print, and digital channels, the campaign was tailored to diverse markets – each selected to align with UCD’s growth goals and provider networks. Our campaign not only raised awareness and built trust but also helped position UCD as a leader in employee benefits solutions. It also won a few awards along the way.