Sunoco
Fueling what fuels NASCAR.
As the agency of record for Sunoco, we handled every aspect of marketing, from pump, to site, to store. We created a number of unique activations and campaigns that set out to make it the fuel of choice not only for NASCAR fans but for anyone driving.
THE SUNOCO FREE FUEL 5000
We flipped the sweepstakes thing on its head and gave the brand its first viral program – by just placing branded stickers on their bumpers, our mobile ambassadors were in the running to get free gas.
THE FILL OF VICTORY
We brought the thrill of NASCAR to GoSunoco.com with an interactive online game that let players race virtually and win gas and other free stuff – all while reinforcing that Sunoco fuels the real thing as NASCAR’s official fuel.
