Senior living to an advanced degree.

In the heart of one of America’s most bustling academic hubs, we saw an opportunity for Searstone to borrow a page from the college admissions playbook. The result was a campaign that sought to recruit new residents by showcasing the diverse and unorthodox character of residents who come from the surrounding Research Triangle communities to their campus in Cary, NC. And within 18 months – Searstone has achieved 100% occupancy, the senior living equivalent of a 4.0 GPA