The launch of a modern contraceptive.

Many women don’t have open conversations with their doctors about birth control. Instead, they turn to each other to find what works best. The daily pill is easy to forget – especially for women with busy, demanding lives. A simpler, less invasive solution would be ideal.

Enter Twirla – a revolutionary birth control patch applied just once a week, offering a hassle-free option for women everywhere.

When we were tasked with launching this innovative product, we focused on the real conversations between women – and highlighted how Twirla is a better fit, empowering women for the realities of modern life.